READY PLAYER ONE [@Eclipse]
The crux of the campaign was an ARG that fans could play in order to unlock images & trailers from the film. Content was created as rewards for solving the riddles or to tease conceits from the film itself.
Alternate Reality Game Content
Riddle #2
We created a series of ASCII images of various 80s properties as well as a cypher that allowed a user to decode the message “NEVER FEED A GUNTER AFTER MIDNIGHT” from the images that were posted to various social media.
Also here’s an animation of Gizmo, from Gremlins, foreshadowing the clue from the 2nd Riddle.
